How Useful are Brand Valuation Methods? A Validation Study Marc Fischer, University of Cologne and UTS Business School, Sydney 1 Tobias Hornig, Siemens AG 2 SUMMARY

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Date: 2014-11-14 23:41:18 Measurement Discriminant validity Construct validity Scale Convergent validity Predictive validity Nomological validity Test method Marketing Validity Science Statistics		How Useful are Brand Valuation Methods? A Validation Study Marc Fischer, University of Cologne and UTS Business School, Sydney 1 Tobias Hornig, Siemens AG 2 SUMMARY Add to Reading List Source URL: tenetpartners.com Download Document from Source Website File Size: 208,28 KB Share Document on Facebook

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