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Measurement / Discriminant validity / Construct validity / Scale / Convergent validity / Predictive validity / Nomological validity / Test method / Marketing / Validity / Science / Statistics


How Useful are Brand Valuation Methods? A Validation Study Marc Fischer, University of Cologne and UTS Business School, Sydney 1 Tobias Hornig, Siemens AG 2 SUMMARY
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Document Date: 2014-11-14 23:41:18

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File Size: 208,28 KB

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City

Cologne / Sydney / /

Company

Siemens AG / /

Country

Germany / /

Currency

ADF / /

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Facility

University of Cologne / /

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Organization

UTS Business School / University of Cologne / Faculty of Management / Economics / and Social Sciences / /

Person

Marc Fischer / /

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Position

Associate Professor of Marketing / Chair for Marketing / candidate in marketing / /

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