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Dimensions of brand personality / Consumer behaviour / Advertising / Store brand / Brand extension / Brand architecture / Marketing / Brand management / Brand


The problems of brand definition
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Document Date: 2011-01-20 05:23:18

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City

Hirschheim / Norwich / Ankara / Mason / London / New York / /

Company

Oxford University Press / Guilford Press / Kmart / Patterson / Thomson / /

Continent

Asia / /

Country

Turkey / United Kingdom / New Zealand / /

Currency

USD / /

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Facility

University of Otago / /

IndustryTerm

retail / store/retail/corporate personality / store/retail personality / /

Organization

Massey University / University of Otago / Academy of Marketing Science / Harvard / Market Research Society / Oxford University / ANZMAC / American Marketing Association / World Advertising Research Centre / /

Person

Mark Avis / Sanjeev Swami / Schroeder / Van Ham / /

Product

Pringles product brand / Pringles / /

ProvinceOrState

Ohio / Indiana / /

PublishedMedium

Free Press / The International Review / The Service Industries Journal / Harvard Business Review / the Art Review / /

Region

Eastern Europe / /

SportsEvent

formula one / /

URL

http /

SocialTag