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| Document Date: 2011-08-14 20:18:21 Open Document File Size: 25,93 KBShare Result on Facebook
Company Song Airlines / Digital Equipment Corporation / / Country United Kingdom / United States / / IndustryTerm advertising effects / advertising principles / advertising studies / airline / persuasive advertising / advertising campaign / advertising works / advertising effectiveness / / Organization Massey University / Department of Communication / Journalism and Marketing / / Person Bill Bernbach / John Philip Jones / Scott Armstrong / J. Scott Armstrong / Sandep Patnaik / Gerry Lukeman / Andrew Ehrenberg / Philip Gendall / / Position Professor / / URL http /
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