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Communication design / Graphic design / Business / Persuasion / Andrew S. C. Ehrenberg / J. Scott Armstrong / Attitude / Effective frequency / National Advertising Review Council / Advertising / Social psychology / Marketing


Marketing Bulletin, 2011, 22, Book Review 1a A review of: Persuasive Advertising: Evidence-based Principles J. Scott Armstrong (Ed.), Palgrave Macmillan, 2010
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Document Date: 2011-08-14 20:18:21

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Song Airlines / Digital Equipment Corporation / /

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United Kingdom / United States / /

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advertising effects / advertising principles / advertising studies / airline / persuasive advertising / advertising campaign / advertising works / advertising effectiveness / /

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Massey University / Department of Communication / Journalism and Marketing / /

Person

Bill Bernbach / John Philip Jones / Scott Armstrong / J. Scott Armstrong / Sandep Patnaik / Gerry Lukeman / Andrew Ehrenberg / Philip Gendall / /

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Professor / /

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