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Software development / Software prototyping / Prototype / Functional fixedness / Recall / Social psychology / Self-efficacy / Online advertising / Human factors / Mind / Psychology / Ethology


The Effect of Parallel Prototyping on Design Performance, Learning, and Self-Efficacy Steven P. Dow, Alana Glassco, Jonathan Kass, Melissa Schwarz, Scott R. Klemmer Stanford University HCI Group Department of Computer Sc
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Document Date: 2009-10-13 20:49:30


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File Size: 2,14 MB

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J. Case / Report / /

Company

Amazon / Google Analytics / Bernstein / Google / Ashgate Publishing / Oxford University Press / John Wiley & Sons Inc / Dow S.P. / Pearson / Melissa Schwarz / Harvard Business School Press / MySpace / /

Country

United States / /

Currency

USD / /

IndustryTerm

graphic design tool / design magazine / advertising hosts / online raters / social networking site / Web-based AdBuilder tool / diverse solutions / client site / Web site design / rubber bands / Web advertisement design task / Online Performance Data Performance data / Web advertisements / browser-based graphic design tool / possible valid solutions / Web ad / advertising professionals / problem-solution / egg rubber bands / interface software / opportunistic processing / client Web site / online data analytics / created using MySpace’s Web-based AdBuilder tool / /

MusicGroup

Balance / Flow / /

Organization

National Science Foundation / Cognitive Science Society / Harvard / Federal Reserve Bank of Boston / Oxford University / IEEE Computer Society / Stanford / /

Person

Terry Winograd / Alana Glassco / Lera Boroditsky / Scott R. Klemmer / Steven P. Dow / Jonathan Kass / Daniel Schwartz / Morgan Kaufmann / Ugochi Acholonu / Ewart Thomas / /

Position

Psychologist / researcher / Scientist / General / Author / Principles General / /

Product

AdBuilder / AdBuilder tool / /

ProvinceOrState

California / /

PublishedMedium

Journal of Personality and Social Psychology / /

URL

MySpace.com / http /

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