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Gerald Zaltman
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1	Microsoft Word - Tushnet.Final.Proof.Resubmit.doc Add to Reading List Source URL: tushnet.files.wordpress.com Language: English - Date: 2013-06-27 23:10:06 Marketing Neuromarketing Trademark dilution Federal Trademark Dilution Act Gerald Zaltman Trademark Positioning Brand Targeted advertising Consumer behaviour Advertising Desire
2	Brain-Based Marketing Pursuing the Holy Grail of the “buy button.” By James Krohe Jr. I Add to Reading List Source URL: www.tcbreview.com Language: English - Date: 2013-04-01 10:08:00 Neuroscience Communication design Graphic design Neuromarketing Zaltman metaphor elicitation technique Brand Gerald Zaltman Integrated marketing communications Advertising research Marketing Advertising Business
3	• Olson Zaltman Associates • Lead Investigator: Gerald Zaltman, Joseph P. Wilson Professor Emeritus, Harvard Business School • Team Members: Elizabeth Carger Add to Reading List Source URL: www.iarpa.gov Language: English - Date: 2014-03-06 18:49:31 Zaltman metaphor elicitation technique Elicitation Cognitive science Fiction Metaphor Neuromarketing Literature Gerald Zaltman Year of birth missing
4	Microsoft Word - _6_ Clarkson Add to Reading List Source URL: www.houstonlawreview.org Language: English - Date: 2010-07-10 11:16:43 Education Zaltman metaphor elicitation technique Business ethics Knowledge Elicitation Master of Business Administration Bank of America Home Loans Tepper School of Business Law Gerald Zaltman Year of birth missing Applied ethics
5	Consumption, Markets and Culture Volume 3, Number[removed]i Consumption Markets & Culture Editors in Chief Add to Reading List Source URL: www.crito.uci.edu Language: English - Date: 2001-08-10 16:58:40 Year of birth missing Autoethnography Ethnography Research Sociology Knowledge Daniel Miller Gerald Zaltman Consumerism Science Academia Consumer behaviour

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