Evolutionary Model Building Glen L. Urban; Richard Karash Journal of Marketing Research, Vol. 8, No. 1. (Feb., 1971), ppStable URL: http://links.jstor.org/sici?sici=%%298%3A1%3C62%3AEMB%3E2.0.CO

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Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology Alvin J. Silk; Glen L. Urban Journal of Marketing Research, Vol. 15, No. 2. (May, 1978), ppStable URL: http://links.jstor.o

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Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena Glen L. Urban; John S. Hulland; Bruce D. Weinberg Journal of Marketing, Vol. 57, No. 2. (Apr., 1993)

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Marketing Decision-Information Systems: An Emerging View David B. Montgomery; Glen L. Urban Journal of Marketing Research, Vol. 7, No. 2. (May, 1970), ppStable URL: http://links.jstor.org/sici?sici=%2

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Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products Glen L. Urban Operations Research, Vol. 18, No. 5. (Sep. - Oct., 1970), ppStable URL: http://links.jstor.org/sici?sici=0

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How Consumers Allocate Their Time When Searching for Information John R. Hauser; Glen L. Urban; Bruce D. Weinberg Journal of Marketing Research, Vol. 30, No. 4. (Nov., 1993), ppStable URL: http://links.jstor.o

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Pre-Test-Market Models: Validation and Managerial Implications Glen L. Urban; Gerald M. Katz Journal of Marketing Research, Vol. 20, No. 3. (Aug., 1983), ppStable URL: http://links.jstor.org/sici?sici=

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Customer Advocacy: A New Era in Marketing? Glen L. Urban have been active as a marketing researcher since 1964, or much of what Wilkie and Moorecall Eras III and IV of scholarly research. The field of management

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Information, Marketing, and Pricing in the U.S. Antiulcer Drug Market Ernst R. Berndt; Linda Bui; David R. Reiley; Glen L. Urban The American Economic Review, Vol. 85, No. 2, Papers and Proceedings of the Hundredth and S

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• H2 receptor antagonists
• Thioethers
• Chemistry
• Organic chemistry
• Economy
• Ranitidine
• Nizatidine
• GlaxoSmithKline
• Cimetidine
• Demand
• Elasticity
• Price elasticity of demand

Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research Gurumurthy Kalyanaram; William T. Robinson; Glen L. Urban Marketing Science, Vol. 14, No. 3, Part 2 of

Source URL: ebusiness.mit.edu

• Strategic management
• Economy
• Business
• First-mover advantage
• Marketing
• Profit impact of marketing strategy
• Market
• Consumer behaviour
• Barriers to entry
• Brand
• IRI
• Draft:Market Entry Strategy Of Luxury Automobile Industry In India