Pre-Test-Market Models: Validation and Managerial Implications Glen L. Urban; Gerald M. Katz Journal of Marketing Research, Vol. 20, No. 3. (Aug., 1983), ppStable URL: http: links.jstor.org sici?sici= - Glen L. Urban - Document - PDFSEARCH.IO

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	Pre-Test-Market Models: Validation and Managerial Implications Glen L. Urban; Gerald M. Katz Journal of Marketing Research, Vol. 20, No. 3. (Aug., 1983), ppStable URL: http://links.jstor.org/sici?sici= Add to Reading List Document Date: 2007-10-21 16:03:26 Open Document File Size: 755,97 KB Share Result on Facebook

Pre-Test-Market Models: Validation and Managerial Implications Glen L. Urban; Gerald M. Katz Journal of Marketing Research, Vol. 20, No. 3. (Aug., 1983), ppStable URL: http://links.jstor.org/sici?sici=Add to Reading List