Consumer Informedness and Diverse Consumer Purchasing Behaviors: Traditional Mass Market, Trading Down, and Trading Out into the Long Tail Eric K. Clemons, Guodong (Gordon) Gao, Lorin M. Hitt DraftSeptember 2006

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Date: 2006-09-11 08:11:56		Consumer Informedness and Diverse Consumer Purchasing Behaviors: Traditional Mass Market, Trading Down, and Trading Out into the Long Tail Eric K. Clemons, Guodong (Gordon) Gao, Lorin M. Hitt DraftSeptember 2006 Add to Reading List Source URL: ebusiness.mit.edu Download Document from Source Website File Size: 173,47 KB Share Document on Facebook