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Consumer Informedness and Diverse Consumer Purchasing Behaviors: Traditional Mass Market, Trading Down, and Trading Out into the Long Tail Eric K. Clemons, Guodong (Gordon) Gao, Lorin M. Hitt DraftSeptember 2006
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Document Date: 2006-09-11 08:11:56
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Consumer Informedness and Diverse Consumer Purchasing Behaviors: Traditional Mass Market, Trading Down, and Trading Out into the Long Tail Eric K. Clemons, Guodong (Gordon) Gao, Lorin M. Hitt DraftSeptember 2006