![Out-of-home advertising / Design / Gross rating point / Billboard / Reach / Advertising media selection / Media planning / Marketing / Business / Advertising Out-of-home advertising / Design / Gross rating point / Billboard / Reach / Advertising media selection / Media planning / Marketing / Business / Advertising](https://www.pdfsearch.io/img/6efe2c47ca0300322c185e40ef618eae.jpg) Date: 2013-08-13 00:36:24Out-of-home advertising Design Gross rating point Billboard Reach Advertising media selection Media planning Marketing Business Advertising | | OUTDOOR ADVERTISING GLOSSARY OF TERMS Allotment - The number of faces (also known as panels or units) required to achieve a desired GRP level in a market. Billboard - Standardized large format of outdoor advertising dis
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