Date: 2013-08-13 00:36:24

Out-of-home advertising

Design

Gross rating point

Billboard

Reach

Advertising media selection

Media planning

Marketing

Business

Advertising

OUTDOOR ADVERTISING GLOSSARY OF TERMS Allotment - The number of faces (also known as panels or units) required to achieve a desired GRP level in a market. Billboard - Standardized large format of outdoor advertising dis

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