OUTDOOR ADVERTISING GLOSSARY OF TERMS Allotment - The number of faces (also known as panels or units) required to achieve a desired GRP level in a market. Billboard - Standardized large format of outdoor advertising dis - Gross rating point - Document - PDFSEARCH.IO

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	OUTDOOR ADVERTISING GLOSSARY OF TERMS Allotment - The number of faces (also known as panels or units) required to achieve a desired GRP level in a market. Billboard - Standardized large format of outdoor advertising dis Add to Reading List Document Date: 2013-08-13 00:36:24 Open Document File Size: 88,32 KB Share Result on Facebook Country United States / / IndustryTerm mechanical devices / electrical equipment / media schedule / out-of-home advertising structure / advertising structure / advertising display / advertising exposure opportunities / advertising campaign / advertising face / brand/media consumption / outdoor advertising displays / advertising copy / media / media locations / advertising message / / Organization Traffic Audit Bureau / / Position independent auditor / / SocialTag Out-of-home advertising Design Gross rating point Billboard Reach Advertising media selection Media planning Marketing Business Advertising

OUTDOOR ADVERTISING GLOSSARY OF TERMS Allotment - The number of faces (also known as panels or units) required to achieve a desired GRP level in a market. Billboard - Standardized large format of outdoor advertising disAdd to Reading List