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Corporate social responsibility / Social responsibility / Societal marketing / Loyalty business model / Customer satisfaction / Corporate communication / Stakeholder / Corporate social entrepreneur / Co-creation / Business / Public relations / Marketing
Date: 2014-02-19 17:25:42
Corporate social responsibility
Social responsibility
Societal marketing
Loyalty business model
Customer satisfaction
Corporate communication
Stakeholder
Corporate social entrepreneur
Co-creation
Business
Public relations
Marketing

Journal of Economics, Business and Management, Vol. 3, No. 5, MayThe Effects of CSR on Customer Satisfaction and Loyalty in China: The Moderating Role of Corporate Image Ki-Han Chung, Ji-Eun Yu, Myeong-Guk Choi, a

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