Journal of Marketing Management June 2014, Vol. 2, No. 2, ppISSN: Print), Online) Copyright © The Author(sAll Rights Reserved. Published by American Research Institute for Policy D - Harmony, Pennsylvania - Document - PDFSEARCH.IO

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	Journal of Marketing Management June 2014, Vol. 2, No. 2, ppISSN: Print), Online) Copyright © The Author(sAll Rights Reserved. Published by American Research Institute for Policy D Add to Reading List Document Date: 2014-09-07 10:45:36 Open Document File Size: 62,84 KB Share Result on Facebook City Delhi / New Delhi / / Company Profession Student Working Professional Self / Pearson / SPSS 16 Software / / Country India / / / Facility Chi Square Test Chi square Df Asymp / / IndustryTerm advertising tools / / Organization American Research Institute / Department of Management / / Person Reshma / / / Position Author / Homemaker / Associate Professor / / SocialTag Mind Consumer behaviour Cognition Cognitive dissonance Impulse purchase Consonance and dissonance Marketing Post-purchase rationalization Music Attitude change

Journal of Marketing Management June 2014, Vol. 2, No. 2, ppISSN: Print), Online) Copyright © The Author(sAll Rights Reserved. Published by American Research Institute for Policy DAdd to Reading List