Post-purchase rationalization

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1	Journal of Marketing Management June 2014, Vol. 2, No. 2, ppISSN: Print), Online) Copyright © The Author(sAll Rights Reserved. Published by American Research Institute for Policy D Add to Reading List Source URL: jmm-net.com Language: English - Date: 2014-09-07 10:45:36 Mind Consumer behaviour Cognition Cognitive dissonance Impulse purchase Consonance and dissonance Marketing Post-purchase rationalization Music Attitude change Social psychology