Case Map for Shimp and Andrews: Advertising Promotion and Other Aspects of Integrated Marketing Communications Every case map provides only a partial list of relevant items from HBS Publishing. To search for alternatives

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Communication design Graphic design Product management Positioning Integrated marketing communications Marketing plan Brand Product differentiation Green marketing Marketing Business Management		Case Map for Shimp and Andrews: Advertising Promotion and Other Aspects of Integrated Marketing Communications Every case map provides only a partial list of relevant items from HBS Publishing. To search for alternatives Add to Reading List Source URL: hbsp.harvard.edu Download Document from Source Website File Size: 381,09 KB Share Document on Facebook

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