State Farm / Leo Burnett / Chesebrough-Pond’s Inc. / Harley-Davidson / Progressive Casualty Insurance Company / Ericsson / Neiman Marcus / Twitter / Oscar Mayer / Facebook / Toyota / Abstract Toyota / Procter & Gamble / Walmart / Adidas / The Clorox Company / H-E-B Grocery Co. / Nike / Crispin / Lilly / Allstate / Google / Electronic Arts / Ontela / Pfizer / Aqualisa / Xerox / MINI USA / BMW North America Inc. / Microsoft / Business Foundation Cambridge Sciences Pharmaceuticals / LRMR / R. J. Reynolds / HBS Publishing / Foundation Cambridge Sciences Pharmaceuticals / /
Country
South Africa / United Kingdom / Mexico / United States / /
Currency
USD / pence / /
EntertainmentAwardEvent
Oscar / /
Event
Product Release / Product Recall / Product Issues / Business Partnership / FDA Phase / Bankruptcy / /
Facility
Building Brand Community / /
IndustryTerm
advertising course / weight-loss solutions / pork sausage products / large-scale public relations activities / nonstandard auto-insurance market / telecommunications products / insurance industry / established and new products / productivity tool / real estate investment trust / broadcast media / communications module / renowned marketer / automobile manufacturer / nonstandard auto insurance / digital and social media platforms / technology diaries / private retail chain / industry giant / advertising execution / food choices / mobile imaging experience / past advertising efforts / innovation network / soap products / cable television network / insurance coverage / seasoned marketer / auto insurance / consumer products / digital media / wireless subscribers / advertising spender / advertising campaign / wireless carriers / /
Movie
GoldenEye / /
NaturalFeature
South Padre Island / Hidden Valley / Fashion Channel / /
Organization
Harvard Business School Chapter / Darden School of Business Since / Kellogg School of Management Name / IMD / FDA / American Legacy Foundation / Harvard Business School / Premier Case Collection Chapter / ICOS / Multimedia Cases Chapter / School of Management / Harvard / Kellogg School of Management Presents / HBS Premier Case Collection Chapter / /
Person
Robert Drane / Wendy Stahl / Jose B. Alvarez / Robbin Derry / Case Map / Ann Banks / Yuliya Gab / Kari Wilson / Elie Ofek / Jeff Saperstein / Barbara Printup / Douglas B. Holt / Jim Johnston / Robert J. Dolan / Pallavi Goodman / Lisa R. Klein / Penny Pittman Merliss / Christine Hsu / Kate Moore / Susan Fournier / Andrea Wojnicki / LeBron James / Harry Rawlinson / John A. Quelch / Jeff McCall / Kent Grayson / Lauren Barley / Jennifer Nelson / Alvin J. Silk / Kerry Herman / Jay Leno / Heather Beckham / Jason Riis / Amit Patel / Jeffrey F. Rayport / Paul W. Farris / Dan Kotchen / James McDowell / Patrick Duprss / Rebecca Henderson / Ryan Johnson / Louis Sullivan / Alan Huang / Kamran Kashani / Mike Keefe / Sachin Waikar / Maverick Carter / Ryan Metzger / Craig Boyan / Anita Elberse / Kevin Gardiner / Walter J. Salmon / /
Position
26p Author / Health and Human Services Director / niche player / 20p Author / CEO / managing director / 37p Author / director The marketing / 17p Author / vice president of marketing / Senior Vice President of Marketing / 28p Author / Premier / underwriter / leader / superstar basketball player / 12p Author / Director / Director Marketing / President and COO / manager for Vaseline Petroleum Jelly / brand manager / Porter / Business School The product manager / seasoned marketing director / /
Product
PicDeck / an innovative service called PicDeck / Metabical / Burt / Brita / Cialis / BMW Z3 Roadster / brand / Z3 / Loss Drug / /
ProvinceOrState
Texas / /
Region
northeastern U.S / Western Europe / South Africa / /
SportsEvent
World Cup / the World Cup / the 2010 World Cup games / World Cup 2010 / /
Case Map for Shimp and Andrews: Advertising Promotion and Other Aspects of Integrated Marketing Communications Every case map provides only a partial list of relevant items from HBS Publishing. To search for alternatives