Date: 2013-03-18 15:57:42

Language

Communication design

Graphic design

Upfront

Dayparting

Television

Terminology

Advertising

Knowledge

Upending the Upfront / Scatter Duopoly: Spot TV’s CPM Advantage Over Scatter Premiums In the annual high-stakes stare down poker game between the Advertisers and the Networks known as the Upfronts, the Networks general

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