Upending the Upfront Scatter Duopoly: Spot TV’s CPM Advantage Over Scatter Premiums In the annual high-stakes stare down poker game between the Advertisers and the Networks known as the Upfronts, the Networks general - High Stakes Poker - Document - PDFSEARCH.IO

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	Upending the Upfront / Scatter Duopoly: Spot TV’s CPM Advantage Over Scatter Premiums In the annual high-stakes stare down poker game between the Advertisers and the Networks known as the Upfronts, the Networks general Add to Reading List Document Date: 2013-03-18 15:57:42 Open Document File Size: 647,65 KB Share Result on Facebook City New York / / Company TVB / Spot Television / Pivotal Research Group / Local Broadcast Television / / Continent America / / Currency USD / cent / / / IndustryTerm advertising dollars / advertising community / local media marketing solutions / steel / / MarketIndex Big Bang Theory Season / / Organization About TVB TVB / / Person Brian Wieser / Charlotte Baltimore / Jack Poor / / Position VP of Marketing Insights / Senior Research Analyst / / ProvinceOrState Texas / / Technology flash / / SocialTag Language Communication design Graphic design Upfront Dayparting Television Terminology Advertising Knowledge

Upending the Upfront / Scatter Duopoly: Spot TV’s CPM Advantage Over Scatter Premiums In the annual high-stakes stare down poker game between the Advertisers and the Networks known as the Upfronts, the Networks generalAdd to Reading List