University of Rochester / Northwestern University / University of Chicago / WHARTON MARKETING CAMP / /
IndustryTerm
purchase new products / /
Organization
Booth School of Business / Graduate School / Center for Global Marketing Practice / School of Management / the University of Chicago / University of Rochester / MIT / Harvard / Marketing Department / Northwestern University / Marketing Department at Northwestern University / /
Person
Duncan Simester / Song Lin / Catherine Tucker Abstract / Eric T. Anderson / /
Position
Chair / Professor / Director / Executive / Professor of Marketing Chair / Chair of the Marketing Department / /
PublishedMedium
Quarterly Journal of Economics / Journal of Economic Theory / Harvard Business Review / /
WHARTON MARKETING CAMP Friday, February 20, 2015 Eric Anderson Hartmarx Professor of Marketing Chair of the Marketing Department