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Supply chain management / Marketing / Logistics / Supply chain / Market segmentation / Cost to serve / Strategic management / Industrial market segmentation / Strategic information system / Business / Management / Technology


Logistics Association of Australia Ltd CUSTOMER SEGMENTATION – NOT JUST FOR SALES & MARKETING Glenn Baird, winner of the 1997 International Study Award, discusses the concept of customer segmentation from a logistics
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Document Date: 2009-09-27 17:57:45

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File Size: 27,47 KB

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City

Melbourne / /

Company

Andersen Consulting / Georgia-Pacific / ABC / Procter and Gamble / /

Country

Australia / United States / /

EntertainmentAwardEvent

the 1997 International Study Award / /

IndustryTerm

logistics services / supply chain / consumer paper products / /

Organization

Logistics Association of Australia Ltd CUSTOMER SEGMENTATION / Stanford / /

Person

Kimberley Clark / Glenn Baird / /

Position

forward / /

ProvinceOrState

New South Wales / /

Region

South Wales / /

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