Information Management and Business Review Vol. 7, No. 1, pp[removed], February[removed]ISSN[removed]The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach Rizwan Shabbir*1, Jing Zhang1, Chatcha

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Date: 2015-03-23 01:50:43 Brand community Brand equity Brand Consumer behaviour Advertising Integrated marketing communications Value Social media Marketing Brand management Co-creation		Information Management and Business Review Vol. 7, No. 1, pp[removed], February[removed]ISSN[removed]The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach Rizwan Shabbir*1, Jing Zhang1, Chatcha Document is deleted from original location. Use the Download Button below to download from the Web Archive. Download Document from Web Archive File Size: 825,46 KB

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