![Brand community / Brand equity / Brand / Consumer behaviour / Advertising / Integrated marketing communications / Value / Social media / Marketing / Brand management / Co-creation Brand community / Brand equity / Brand / Consumer behaviour / Advertising / Integrated marketing communications / Value / Social media / Marketing / Brand management / Co-creation](https://www.pdfsearch.io/img/51265eeddfa4fa01e0a4620e2af63790.jpg) Date: 2015-03-23 01:50:43Brand community Brand equity Brand Consumer behaviour Advertising Integrated marketing communications Value Social media Marketing Brand management Co-creation | | Information Management and Business Review Vol. 7, No. 1, pp[removed], February[removed]ISSN[removed]The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach Rizwan Shabbir*1, Jing Zhang1, Chatcha
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