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Brand community / Brand equity / Brand / Consumer behaviour / Advertising / Integrated marketing communications / Value / Social media / Marketing / Brand management / Co-creation


Information Management and Business Review Vol. 7, No. 1, pp[removed], February[removed]ISSN[removed]The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach Rizwan Shabbir*1, Jing Zhang1, Chatcha
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Document Date: 2015-03-23 01:50:43

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City

London / /

Company

Norton / Rohm / Coleman / Harvard Business School Publishing Corporation / /

Country

China / /

Currency

CNY / /

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Facility

University of Science / Junior College / University of Geosciences / /

IndustryTerm

social networking practice / brand/product / social media / relationship management / brand management / online social networking sites / social networking sites / Online Brand Communities / online community members / Online Brand Community / discussed impression management / social networking / online brand community participation / methods in production or services / communication technologies / online research technique / offline communications techniques / social network / impression management / Internet usage / integrated marketing communications / internet sampling / /

Organization

Harvard / Junior College / IMC / Waseem Hassan2 1Huazhong University of Science and Technology / Wuhan / P.R. China 2China University of Geosciences / Wuhan / /

Position

Office worker / scientist / forward for marketing / intangible driver / /

Product

Harman On Time Radio / /

PublishedMedium

American Journal of Sociology / Journal of Consumer Research / American Sociological Review / /

Technology

alpha / communication technologies / /

URL

http /

SocialTag