M PRA Munich Personal RePEc Archive

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Date: 2013-02-13 02:49:39 Business Brand equity Brand Mergers and acquisitions Interbrand Positioning Price premium David Aaker Brand extension Marketing Identification Brand management		M PRA Munich Personal RePEc Archive Add to Reading List Source URL: mpra.ub.uni-muenchen.de Download Document from Source Website File Size: 272,56 KB Share Document on Facebook

	The Financial Information Content of Perceived Quality Author(s): David A. Aaker and Robert Jacobson Source: Journal of Marketing Research, Vol. 31, No. 2, Special Issue on Brand Management (May, 1994), ppPubli DocID: 1oojb - View Document
	Marketing Colloquia Wroe Alderson Speaker Series Thursday, April 19, 2012 3:00 PM – 4:20 PM, JMHH 250 David Aaker DocID: 1jM2t - View Document
	Innovation: Brand It or Lose It DAVID A. AAKER Inside Innovation Conference Haas School November, 2007 DocID: 1cmYg - View Document
	BREAKING DOWN MARKETING SILOS THE KEY TO CONSISTENTLY ACHIEVING CUSTOMER SATISFACTION AND IMPROVING YOUR BOTTOM LINE IN ASSOCIATION WITH: DocID: 19XnG - View Document
	Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. B DocID: 1972j - View Document