| Document Date: 2011-10-05 15:50:33
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City New York / Diemen / / Company CZT/ACN / The Nielsen Company / The Cambridge Group / Nielsen Holdings N.V. / Facebook / / Country United States / Netherlands / / Event Product Issues / Product Recall / / Facility Media Behavior Institute / / IndustryTerm advertising effectiveness solutions / Internet access / online ad effectiveness / stronger performing web ads / online intelligence / online advertising effectiveness / advertising dollars / online ads / media platforms / online campaign / online campaigns / media mix / online ad campaign / Online Advertising / online ad impact / online conversions / web traffic / Online Brand Effect / online branding metrics / online ad / online sales / online exposure / online ad campaigns / Online Brand Effect Works / online ad effectiveness research / online investments / advertising decision-makers / web campaigns / media measurement / online brand building / Online Brand Effect methodology / e-commerce marketers / Online Brand Effect Results / Internet ads / e-commerce advertisers / online brand ads working / / Organization Message Association / / Position Brand Building Executive / representative / / Product Ad / Favorability / Click-Through Rate Ad / / Technology smartphones / mobile device / / URL www.nielsen.com / /
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Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but need greater confid