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Date: 2014-08-12 12:40:59Business Internet search engines World Wide Web Search advertising Search engine marketing Keyword advertising Advertising Yahoo! Internet Marketing Internet marketing | Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment∗ Thomas Blake† Chris Nosko‡ Steven Tadelis§ August 12, 2014Add to Reading ListSource URL: faculty.haas.berkeley.eduDownload Document from Source WebsiteFile Size: 2,05 MBShare Document on Facebook |