Re-Inquiries The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions JAIDEEP SENGUPTA GAVAN J. FITZSIMONS*

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Date: 2010-04-28 00:43:14 Psychology Mental processes Attitude Social judgment theory Memory Cue Behavior Attitude change Social psychology		Re-Inquiries The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions JAIDEEP SENGUPTA GAVAN J. FITZSIMONS* Add to Reading List Source URL: www.bm.ust.hk Download Document from Source Website File Size: 58,00 KB Share Document on Facebook

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