School of Business and Management / Hong Kong University of Science and Technology / Duke University / Hong Kong Research Grants Council / School of Business / /
Person
Wendy L. Schneier / Dawn Iacobucci / Douglas J. Lisle / James R. Bettman / Gita V. Johar / Amitava Chattopadhyay / Howard Marmorstein / John W. Payne / John A. Rotondo / Jaideep Sengupta / Leonard Martin / JAIDEEP SENGUPTA GAVAN / Eric J. Johnson / Itamar Nowlis / Jonathan W. Schooler / Bob Wyer / Kristen J. Klaaren / Abraham Tesser / Yaacov Trope / Dolores Kraft / David W. Schumann / David M. Sanbonmatsu / Terry L. Childers / Jon A. Krosnick / Gavan J. Fitzsimons / Mary Frances Luce / Akiva Liberman / Stephen M. Nowlis / Ronald C. Goodstein / Shelly Chaiken / Martha C. Powell / Wendy L. Warren / John A. Bargh / Richard E. Petty / Dana S. Dunn / Patti Williams / Alice H. Eagly / Duane T. Wegener / Gerry Gorn / Diane B. Hyman / John T. Cacioppo / Tonya Engster-Schooler / David S. Boninger / Leonard Berkowitz / Frank Kardes / Sara D. Hodges / David Glen Mick / Herbert Bless / Jane A. Bybee / Lawrence Erlbaum / Suzanne J. LaFleur / James S. Uleman / Norbert Bless / / /
Position
associate professor of marketing / associate editor / associate professor / /
ProvinceOrState
New York / /
PublishedMedium
Personality and Social Psychology Bulletin / JOURNAL OF CONSUMER RESEARCH / Journal of Personality and Social Psychology / /
Re-Inquiries The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions JAIDEEP SENGUPTA GAVAN J. FITZSIMONS*