CASE STUDY Coca-Cola / This article appeared in Contagous issue Thirty Two. Contagous is an intelligence resource for the global marketing communiy focusing on non-tradiional media and emergng technologes

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• Soft matter
• Coca-Cola
• The Coca-Cola Company
• Jonathan Mildenhall
• Pepsi
• Brand
• Global marketing
• Criticism of Coca-Cola
• New Coke
• Cola
• Food and drink
• Marketing