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Knowledge / Salience / Semiotics / Store brand / Choice modelling / Retraction / The Great Atlantic & Pacific Tea Company / Demand / Brand / Marketing / Brand management / Business
Date: 2012-03-09 01:30:06
Knowledge
Salience
Semiotics
Store brand
Choice modelling
Retraction
The Great Atlantic & Pacific Tea Company
Demand
Brand
Marketing
Brand management
Business

Journal of Consumer Research, Inc. The Asymmetric Effect of Discount Retraction on Subsequent Choice Author(s): Luc Wathieu, A. V. Muthukrishnan, Bart J. Bronnenberg Reviewed work(s): Source: Journal of Consumer Resea

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