University of Chicago Press / Hong Kong University of Science / Morgan Hall / Westwood Plaza / University of California / /
IndustryTerm
experimental / lowest processing time / information technology / /
NaturalFeature
Clearwater Bay / /
Organization
School of Management / Hong Kong University of Science and Technology / Graduate School / University of Chicago Press / The University of Chicago / Hong Kong Research Grant Council / University of California / Los Angeles / Harvard Business School / Harvard Business School Division of Research / /
Person
Thomas K. Landauer / Priya Corfman / Dawn Iacobucci / Jerry Wind / Davis / Itamar Tversky / Alice M. Tybout / B. As / John W. Payne / Russell S. Winer / William C. Gaidis / Morton Friedman / Bart J. Bronnenberg / Joel / Eunkyu Lee / Ai / Leigh McAlister / Huber / E. Tory Higgins / J. Merrill Carlsmith / Amos Tversky / Suzanne C. Thompson / Christopher Puto / Richard Briesch / Brian Sternthal / Shelley E. Taylor / Edward J. Fox / Scott / Fiske / Richard Staelin / Kenneth J. Wisniewski / Robert W. Shoemaker / F. Robert Shoaf / Chi Kin Yim / Manohar Yim / Frank M. Bass / Saleng Tom / Jr. / Jonathan L. Freeman / Kim P. Corfman / David A. Kenny / Mark P. Zanna / A. V. Muthukrishnan / Leonard Berkowitz / Luc Wathieu / Barbara Kahn / J. Jeffrey Inman / Edward Carterette / C. Peter Herman / / /
Position
editor / associate professor of marketing / Author / control vs. Bs Fisher / control vs. Ad Fisher / associate editor / Fisher / associate professor / /
Product
Fisher / /
ProvinceOrState
New York / /
PublishedMedium
Journal of Consumer Research / Journal of Personality and Social Psychology / Psychological Review / /
Journal of Consumer Research, Inc. The Asymmetric Effect of Discount Retraction on Subsequent Choice Author(s): Luc Wathieu, A. V. Muthukrishnan, Bart J. Bronnenberg Reviewed work(s): Source: Journal of Consumer Resea