Journal of Consumer Research, Inc. Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing Author(s): Keith S. Coulter and Robin A. Coulter Reviewed work(s): Source: Journal of Consumer Research, Vol. 37, No.

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Date: 2014-09-11 11:42:59 Phonetics Vowels Voice		Journal of Consumer Research, Inc. Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing Author(s): Keith S. Coulter and Robin A. Coulter Reviewed work(s): Source: Journal of Consumer Research, Vol. 37, No. Add to Reading List Source URL: www.ejcr.org Download Document from Source Website File Size: 452,01 KB Share Document on Facebook