University of Connecticut / University of Chicago Press / Clark University / /
IndustryTerm
target products / comparative price advertising / target product / simulated online comparative shopping environment / particular products / information technology / sale-priced target product / price information processing / number processing / local retail department store chain / activated processing substrate / Studies using fMRI brain-imaging technology / food / /
Organization
School of Business / Graduate School / School of Management / University of Chicago Press / The University of Chicago / northeastern university / University of Connecticut / Clark University / /
Person
Geeta Menon / Hypotheses As / Robin A. Coulter / Lee / Adaval / John Deighton / Luna / Kang / Monroe / Kim / Keith S. Coulter / / /
Position
Author / editor / associate editor / and reviewers / associate professor of marketing / editor / associate editor / associate editor for this article / Fisher / professor of marketing / /
Product
sale price / /
PublishedMedium
Journal of Consumer Research / /
Technology
neuroscience / Studies using fMRI brain-imaging technology / information technology / /
Journal of Consumer Research, Inc. Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing Author(s): Keith S. Coulter and Robin A. Coulter Reviewed work(s): Source: Journal of Consumer Research, Vol. 37, No.