Journal of Consumer Research, Inc. It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Author(s): Morgan K. Ward and Susan M. Broniarczyk Reviewed work(s):

First Page		Document Content
Date: 2014-09-11 11:43:16		Journal of Consumer Research, Inc. It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Author(s): Morgan K. Ward and Susan M. Broniarczyk Reviewed work(s): Add to Reading List Source URL: www.ejcr.org Download Document from Source Website File Size: 702,15 KB Share Document on Facebook