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Journal of Consumer Research, Inc. It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Author(s): Morgan K. Ward and Susan M. Broniarczyk Reviewed work(s):
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Document Date: 2014-09-11 11:43:16
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Journal of Consumer Research, Inc. It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Author(s): Morgan K. Ward and Susan M. Broniarczyk Reviewed work(s):