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Marketing / Co-creation / Interdisciplinary fields / Macromarketing / Market / Mathematical logic / Resource-based view / Logic programming / Logic / Business / Management / Service dominant logic
Date: 2012-12-23 01:52:53
Marketing
Co-creation
Interdisciplinary fields
Macromarketing
Market
Mathematical logic
Resource-based view
Logic programming
Logic
Business
Management
Service dominant logic

European Journal of Marketing Emerald Article: Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market Stephen L. Vargo Article information:

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