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Macromarketing
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1	M. Joseph Sirgy JOE SIRGY is a management psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real estate Research Fellow at Virginia Polytechnic Institute and State University (Virginia Tec Add to Reading List Source URL: www.marketing.pamplin.vt.edu Language: English - Date: 2015-02-25 17:24:40 Macromarketing Marketing Quality of life
2	Abbreviated Vita Joe Sirgy M. Joseph Sirgy Add to Reading List Source URL: www.marketing.pamplin.vt.edu Language: English - Date: 2015-04-02 14:06:05 Business Macromarketing Quality of life Social Indicators Research Ambient intelligence Brand community Customer satisfaction Happiness Positive mental attitude Ethics Marketing
3	M. Joseph Sirgy Publications by Year P Google Scholar Impact Indices Total Citations (up to February 25, 2015) = 12,417 Add to Reading List Source URL: www.marketing.pamplin.vt.edu Language: English - Date: 2015-04-02 14:06:18 Macromarketing Marketing Social philosophy Social Indicators Research Ambient intelligence Journal of Business Ethics Quality of life Corporate social responsibility Business ethics Applied ethics Business
4	Journal of Macromarketing http://jmk.sagepub.com/ From Micro to Macro: Stakeholders and Institutions Stephen L. Vargo Journal of Macromarketing[removed]: 125 originally published online 9 March 2011 Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Business Co-creation Strategic management Economics Market Mathematical logic Knowledge Stephen Vargo Service dominant logic Marketing Macromarketing
5	European Journal of Marketing Emerald Article: Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market Stephen L. Vargo Article information: Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-12-23 01:52:53 Marketing Co-creation Interdisciplinary fields Macromarketing Market Mathematical logic Resource-based view Logic programming Logic Business Management Service dominant logic
6	A Stakeholder-Unifying, Cocreation Philosophy for Marketing Journal of Macromarketing[removed] ª The Author(s) 2011 Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-02-16 14:45:37 Strategic management Service dominant logic Value Macromarketing Relationship marketing Value proposition Value network Stakeholder Co-creation Business Marketing Management
7	SINET WINTER, February 2002 • Add to Reading List Source URL: www.soc.duke.edu Language: English - Date: 2015-01-27 15:32:08 Social Indicators Research Behavior Index numbers Social Weather Stations Happiness Macromarketing Genuine progress indicator Ethics International Society for Quality of Life Studies Sociology
8	Value Creation, Market and Marketing Theory (and Path Dependency/Lock-in) S-D Logic 37th Annual Macromarketing Conference Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2012-06-19 02:45:55 Marketing Anthropology Marginal concepts Macromarketing Exchange value Factors of production Value Market Neoclassical economics Economics Economic theories Microeconomics
9	Marketing’s Evolving Identity: Defining Our Future Robert F. Lusch Marketing thought and practice has evolved over the past 100 years from a philosophy of taking things to market to a philosophy of market(ing) to custo Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2009-05-22 12:00:50 Societal marketing Integrated marketing communications Relationship marketing Macromarketing Global marketing Co-creation Marketing operations Marketing Business Service dominant logic
10	Volume 6(3): 281–288 Copyright © 2006 SAGE www.sagepublications.com DOI: [removed][removed] articles Add to Reading List Source URL: sdlogic.net Language: English - Date: 2007-07-18 19:04:12 Science Robert Lusch Logic Mathematical logic Macromarketing Knowledge Academia Stephen Vargo Viable systems approach Service dominant logic Co-creation Interdisciplinary fields

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