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Strategic management / Kevin Lane Keller / Market segmentation / Malcolm McDonald / Positioning / Financial Industry Regulatory Authority / Guerrilla marketing / Philip Kotler / Marketing / Business / Year of birth missing


Recommended Reading List By Professor Punam Anand Keller A Social Marketing Mindset: Frameworks and Tools 1. “Spend a Day in the Life of Your Customers,” by Francis J.
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Document Date: 2010-08-23 17:08:17

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City

San Francisco / River / Reading / Boston / New York / /

Company

IBM / Pearson / Right Strategic Partners / Harvard Business School Press / Haworth Press / McGraw-Hill / /

Facility

Prentice Hall / Pearson/Prentice Hall / /

Organization

FINRA Foundation / Harvard / Tuck School of Business / FINRA Investor Education Foundation / FINRA / /

Person

Patricia Seybold / Fred E. Hahn / Roger J. Best / Charles D. Schewe / Peter C. Brinckerhoff / Geoffrey E. Meredith / Ian Dunbar / Paul Marsden / Justin Kirby / Janice Karlovich / Joseph Pine / Alan R. Andreasen / Kevin Lane Keller / Valarie Zeithaml / Jay Conrad Levinson / Dwayne Gremler / Francis J. Gouillart / Louis V. Gerstner / Jr. / Michel Wedel / Frederick D. Sturdivant / Mark Hughes / Anand Keller / Lois Kelly / Philip Kotler / Punam Anand Keller / Joanne Scheff / Wagner A. Kamakura / Malcolm McDonald / Mary Jo Bitner / /

Position

Professor / Professor of Management / /

ProvinceOrState

New Jersey / New York / California / /

PublishedMedium

Harvard Business Review / /

URL

www.finrafoundation.org / /

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