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Kevin Lane Keller
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1	SANJAY SOOD UCLA Anderson School of Management 110 Westwood Plaza, B414 Los Angeles, CA1250; _ November, 2010 Add to Reading List Source URL: www.anderson.ucla.edu Language: English - Date: 2015-07-03 16:20:28 Brand management Year of birth missing Brand extension Product management Management Kevin Lane Keller Marketing Science Institute Consumer behaviour Marketing research Marketing Business Marketing analytics
2	Branding A Reading List Compiled by Chris Olson, Chris Olson & Associates SLA Advertising & Marketing Division February 2003 Add to Reading List Source URL: www.chrisolson.com Language: English - Date: 2006-07-26 11:23:20 Graphic design Year of birth missing Product management Academics David Aaker Brand architecture Brand Kevin Lane Keller Erich Joachimsthaler Marketing Business Communication design
3	Recommended Reading List By Professor Punam Anand Keller A Social Marketing Mindset: Frameworks and Tools 1. “Spend a Day in the Life of Your Customers,” by Francis J. Add to Reading List Source URL: smartinvesting.ala.org Language: English - Date: 2010-08-23 17:08:17 Strategic management Kevin Lane Keller Market segmentation Malcolm McDonald Positioning Financial Industry Regulatory Authority Guerrilla marketing Philip Kotler Marketing Business Year of birth missing
4	The Executive Program on Strategic Reputation Management Program Introduction The Executive Program Add to Reading List Source URL: www.reputationinstitute.com Language: English - Date: 2013-12-02 15:16:43 Marketing Design Chief reputation officer Corporate communication Reputation Kevin Lane Keller Tuck School of Business Corporate social responsibility Corporate branding Business Communication design Graphic design
5	The Brand Report Card by Kevin Lane Keller Reprint r00104 JANUARY– FEBRUARY 2000 Add to Reading List Source URL: training-vanzari.ro Language: English - Date: 2010-01-13 01:36:29 Brand report card Brand equity Brand Points-of-parity/points-of-difference Positioning Marketing research Brand architecture Brand language Marketing Brand management Identification
6	Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the aut Add to Reading List Source URL: public.kenan-flagler.unc.edu Language: English - Date: 2005-01-05 17:22:14 Societal marketing Brand extension Brand Cause marketing Susan G. Komen for the Cure Self brand Points-of-parity/points-of-difference Corporate image Advertising Marketing Brand management Identification
7	The importance of corporate brand personality traits to a successful 21st century business Received (in revised form): 22nd April, 2006 KEVIN LANE KELLER Add to Reading List Source URL: www.palgrave-journals.com Language: English Business Product management Corporatism Brand Corporate branding Corporate identity Dimensions of brand personality Corporate social responsibility Organizational culture Marketing Identification Brand management