Herndon / Boston / Bentonville / New York / London / Hoboken / Chicago / /
Company
PALGRAVE MACMILLAN LTD / Prentice-Hall / Nike / Wal-Mart / NTC Press / Levi Strauss / GE / Accenture / 3M / Google / Avon / Oxford University Press / Procter & Gamble / American Express / Disney / Ford / Harvard Business School Press / Copenhagen Business School Press / Citibank / Intel / John Wiley & Sons / Starbucks / BASF / /
Country
United States / United Kingdom / /
Currency
USD / / /
Event
Reorganization / /
Facility
Arkansas headquarters / Prentice Hall / University of Southern California / vs. Brand fortification / Dartmouth College / Hall Hanover / /
IndustryTerm
individual products / imaginative solutions / chemical foam / supply chain management / clean energy sources / telephony / business to business / customer solutions / wireless internet access / desktop software / retail giant / creative advertising / e - commerce / manufacturing / /
Organization
Harvard / Copenhagen Business School / Dartmouth College / Global Alliance / Tuck School of Business / University of Southern California / London School of Economics / California Milk Processor Board / Oxford University / /
Person
KEITH RICHEY / KEVIN LANE KELLER / Clean Magic Eraser / Philip Kotler / John Hayes / / /
Position
independent consultant / Chief Marketing Officer / Professor of Marketing / /
ProvinceOrState
New Jersey / Virginia / Indiana / Southern California / New York / Arkansas / New Hampshire / /
PublishedMedium
Journal of Personality and Social Psychology / Harvard Business Review / /
The importance of corporate brand personality traits to a successful 21st century business Received (in revised form): 22nd April, 2006 KEVIN LANE KELLER