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Internet / Auction theory / Compensation / Pricing / Pay per click / Auction / Keyword advertising / Quality Score / Pay for placement / Business / Internet marketing / Marketing


Hong Kong University of Science and Technology
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Document Date: 2008-02-19 05:40:28

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File Size: 42,15 KB

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Mr Jianqing Chen The University of Texas / Management Hong Kong University of Science / /

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online information services / advertising slots / Internet-based emails / advertising / potential applications / search engines / contextual advertising / keyword advertising providers / /

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Business and Management Hong Kong University of Science and Technology Seminar Announcement EExx / Department of Information / Information and Systems Management School of Business / University of Texas at Austin / /

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Texas / /

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