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Relationship marketing / Wroe Alderson / Philip Kotler / Advertising / Marketing / Business / Macromarketing


Marketing Theory http://mtq.sagepub.com
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Document Date: 2009-12-14 10:11:48


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City

Gassenheimer / Houston / /

Company

Power / Alderson 1956 / /

Country

United States / /

Facility

USA D.G. Brian Jones Quinnipiac University / Eric H. Shaw Florida Atlantic University / /

IndustryTerm

electricity / transportation / magazine advertising / telephone services / individual product / online version / sales management / manufacturing / cement / society impact marketing systems / agricultural and manufacturing commodities / i.e. products / exhaustive search / steel / /

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D.H. / /

Organization

Consumer Movement / Ford Foundation / USA D.G. Brian Jones Quinnipiac University / American Marketing Association Committee on Definitions / Harvard Business School / Florida Atlantic University / Carnegie Foundation / /

Person

Eric H. Shaw / G. Brian Jones Downloaded / D.G. Brian Jones / Philip Kotler / G.Brian Jones / Arch Shaw / D.G. Brian Jones Downloaded / /

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Position

author / general marketing section / general economic functions / /

ProvinceOrState

Copeland / /

URL

http /

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