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Consumer behaviour / Utility / Business / Financial economics / Marketing / Cumulative prospect theory / Prospect theory / Expected utility hypothesis / Loss aversion / Decision theory / Behavioral finance / Economics


Making Descriptive Use of Prospect Theory to Improve the Prescriptive Use of Expected Utility Han Bleichrodt • Jose Luis Pinto • Peter P. Wakker iMTA, Erasmus University, P.O. Box 1738, Rotterdam, 3000 DR, The Nethe
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Document Date: 2015-03-11 05:16:06

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City

Amsterdam / Neufville / Rotterdam / /

Company

Hershey / Schoemaker / /

Country

United States / Netherlands / /

Currency

USD / /

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Facility

University of Pompeu Fabra / University of Amsterdam / Erasmus University / /

IndustryTerm

biased utilities / identical utilities / elicited utilities lies / individual utilities / prescriptive applications / correct utilities / corrected utilities / /

Organization

Spain Medical Decision Making Unit / Department of Economics / University of Pompeu Fabra / Barcelona / University of Amsterdam / Erasmus University / Universitat Pompeu Fabra / /

Person

Jose Luis Pinto / Peter P. Wakker / Ramon Trias Fargas / /

Position

WB / The Netherlands / analyst / cost-effectiveness stud* Author / /

ProvinceOrState

Prince Edward Island / /

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