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Business models / Banks / Loyalty business model / Brand loyalty / Loyalty program / Relationship marketing / Offshore bank / Marketing research / Loyalty Effect / Marketing / Business / Consumer behaviour
Date: 2011-10-06 19:29:36
Business models
Banks
Loyalty business model
Brand loyalty
Loyalty program
Relationship marketing
Offshore bank
Marketing research
Loyalty Effect
Marketing
Business
Consumer behaviour

Key Motivations for Bank Loyalty Among University Students in Ghana Mohammed Abdulai Mahmoud University of Ghana, Legon, Ghana Ernest Yaw Tweneboah–Koduah University of Ghana, Legon, Ghana Cynthia Esinu Danku

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