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Business models / Banks / Loyalty business model / Brand loyalty / Loyalty program / Relationship marketing / Offshore bank / Marketing research / Loyalty Effect / Marketing / Business / Consumer behaviour


Key Motivations for Bank Loyalty Among University Students in Ghana Mohammed Abdulai Mahmoud University of Ghana, Legon, Ghana Ernest Yaw Tweneboah–Koduah University of Ghana, Legon, Ghana Cynthia Esinu Danku
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Document Date: 2011-10-06 19:29:36


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City

New Delhi / Boston / New York / Manrai / L. A. / Legon / Accra / /

Company

Barclays Bank / International Commercial Bank Ltd. / Bank of Baroda / Ecobank Ghana Limited / Intercontinental Bank (Ghana) Limited / First Atlantic Merchant Bank Ghana Ltd. / TABLE 1 / NTC/Contemporary Publishing / Creating Growth / Profits / Metropolitan Allied 5 / Pearson / Standard Chartered / HFC Bank (Ghana) Limited / National Investment Bank Limited / Dick A.S. / M. (2006) Trust / Harvard Business School Press / Ghana Commercial Bank Ltd. / Amalgamated Bank Ltd. / Fidelity Bank Limited / Customer Loyalty / Merchant Bank (Ghana) Limited / Access Bank (Ghana) Limited / Cal Bank Ltd. / Gremler D. D. / Guaranty Trust Bank (Ghana) Limited / International Commercial SG-SSB Ltd / Prudential Bank Ltd. / Lincolnwood / /

Continent

Africa / /

Country

Malaysia / United States / Singapore / Ghana / India / /

Facility

Ghana Cynthia Esinu Danku University of Ghana / Hall of India / Ghana Mohammed Abdulai Mahmoud University of Ghana / University of Ghana / Koduah University of Ghana / University of Ghana Business School / /

IndustryTerm

retail banking / particular bank / government-owned central bank / Bank technological services / bank account / customer bank loyalty / bank marketing / retail bank loyalty / self banking / airline industry / bank market / client-bank relationships / energy / bank services / e-banking / bank service / students bank loyalty / bank accounts / profitable banking portfolios / student bank loyalty / database management systems / easy banking / local and regional networks / bank / bank patronage / banking services / bank loyalty / banking / statistical software / less local and regional networks / self-banking / electronic services / bank personnel / /

Movie

A. D. / /

Organization

Ghana Mohammed Abdulai Mahmoud University of Ghana / Academy of Marketing Science / University of Ghana Business School / Harvard / Ghana Cynthia Esinu Danku University of Ghana / Koduah University of Ghana / American Marketing Association / Drivers of Bank Loyalty / Bank of Ghana / University of Ghana / /

Person

Ernest Yaw Tweneboah / /

Position

general economic meltdown / Governor / banker / /

ProvinceOrState

Western Australia / New York / /

PublishedMedium

Journal of Consumer Research / The Journal of Business / Journal of Applied Psychology / Harvard Business Review / /

Region

sub-Saharan Africa / Western Australia / /

Technology

ATM / /

URL

www.myjoyonline.com / www.bog.gov.gh / /

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