Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation Shelby D. Hunt and Sreedhar Madhavaram Knowledge of marketing strategy is essential for marketing

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Date: 2007-08-23 12:49:05 Strategy Business intelligence Market research Competition Resource-based view Competitive advantage Marketing Competitive intelligence Market segmentation Management Business Strategic management		Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation Shelby D. Hunt and Sreedhar Madhavaram Knowledge of marketing strategy is essential for marketing Add to Reading List Source URL: sdh.ba.ttu.edu Download Document from Source Website File Size: 108,40 KB Share Document on Facebook

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