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Strategy / Business intelligence / Market research / Competition / Resource-based view / Competitive advantage / Marketing / Competitive intelligence / Market segmentation / Management / Business / Strategic management


Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation Shelby D. Hunt and Sreedhar Madhavaram Knowledge of marketing strategy is essential for marketing
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Document Date: 2007-08-23 12:49:05

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File Size: 108,40 KB

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Company

General Electric / Hoover / Cox / Promotional / NOTE / Experiential / Resources Scenario / Historical / Boston Consulting Group / /

Currency

pence / /

Event

M&A / /

Facility

Cleveland State University / Texas Tech University / /

IndustryTerm

Web-based business-intelligence tools / Product-marketing audit / machinery / electronics / Web-based business intelligence / basic machinery / manufacturing firms / /

Organization

Integrative Theoretical Foundation / Cleveland State University / American Marketing Association / Texas Tech University / /

Person

Shelby D. Hunt / Sreedhar Madhavaram / Jayachandran / Van Doren / /

Position

editor / assistant professor of marketing / SWOT framework Porter / Professor of Marketing / Porter / entrepreneur / /

Technology

simulation / business intelligence / /

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