Adding Advanced Attribution to the Purchase Funnel ARTICLE To understand the real impact of the marketing funnel, marketers need to use the right fractional credits obtained from a data-driven, advanced attribution model

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Date: 2014-08-29 12:12:48 Purchase funnel Market research Conversion rate Marketing mix modeling Marketing Business Strategic management		Adding Advanced Attribution to the Purchase Funnel ARTICLE To understand the real impact of the marketing funnel, marketers need to use the right fractional credits obtained from a data-driven, advanced attribution model Add to Reading List Source URL: www.adometry.com Download Document from Source Website File Size: 151,95 KB Share Document on Facebook

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