Adding Advanced Attribution to the Purchase Funnel ARTICLE To understand the real impact of the marketing funnel, marketers need to use the right fractional credits obtained from a data-driven, advanced attribution model - Marketing mix - Document - PDFSEARCH.IO

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	Adding Advanced Attribution to the Purchase Funnel ARTICLE To understand the real impact of the marketing funnel, marketers need to use the right fractional credits obtained from a data-driven, advanced attribution model Add to Reading List Document Date: 2014-08-29 12:12:48 Open Document File Size: 151,95 KB Share Result on Facebook Company Adometry / Google Inc. / / / IndustryTerm attribution solution / search marketers / / / Position player / / Technology CRM / / URL www.adometry.com / / SocialTag Purchase funnel Market research Conversion rate Marketing mix modeling Marketing Business Strategic management

Adding Advanced Attribution to the Purchase Funnel ARTICLE To understand the real impact of the marketing funnel, marketers need to use the right fractional credits obtained from a data-driven, advanced attribution modelAdd to Reading List