Adobe / Randall A. Lewis Google Inc. / Google / Yahoo! / Yahoo Inc. / /
Country
United States / /
Currency
USD / cent / / /
Facility
Brigham Young University / /
IndustryTerm
car sponsorship / online field experiments / car purchases / Homogeneous food stuffs / advertising problem / online advertising / large-scale digital advertising field experiments / retail firms / advertising levels / advertising spending / advertising technology / online display ad campaigns / advertising venues / large web publisher / search ads / advertising campaign / positive advertising spillovers / Internet ads / search advertising / advertising returns / electronic commerce / annual advertising revenue / /
Organization
Brigham Young University / NE NU / US Bureau / National Football League / Navy / U.S. Department of Defense / /
Person
Arun Chandrasekhar / Ned Augenblick / Justin M. Rao / Clara Lewis / Lars Lefgren / David Reiley / Jack Kingston / Garrett Johnson / Michael Schwarz / R. Preston McAfee / /
On the Near Impossibility of Measuring the Returns to Advertisingā Randall A. Lewis Google, Inc. [removed]